Celebrity Secrets Revealed by Your Hometown Stylist!

Days After Baby, Celebs Look Amazing?

2007-01-22T20:39:00.000-05:00

Bouncing Back from Baby!

Actress Gwyneth Paltrow gave birth to son Moses on April 8, 2006.

Her weight loss since has been a combination of dieting and working out. But, she also got a little help from her wardrobe.

She attributed her slim look at an L.A. gala to "Spanx," a slimming undergarment.

Here she attends the The Fashion Group International's 23rd Annual Night of Stars at Cipriani in New York City on Oct. 26, 2006.
(Evan Agostini/Getty Images)

The Buzz about the Girdle

2006-12-18T21:45:00.000-05:00

The Good Morning America crew discovers the wonders of Shapewear!

Just click the PLAY button in the middle of the screen to view the video.

A Tan Even Your Dermatologist will LOVE!

2006-11-05T13:52:00.000-05:00

Introducing the first-ever clear, all-natural,
fast drying, odor-free self tanning mist.
Say goodbye to blotchy streaks and orange palms! This pure sugarcane-derived formula from Glow Fusion works with your skin's natural keratin proteins to create a perfect customized-shade of glow - every time, all the time!

Unlike the sun's harmful UVA and UVB rays, this breakthrough micronutrient self tanning technology delivers potent vitamins and antioxidants to boost skin's inherently sexy luminosity. Glow Fusion's micro-vaporized mist is easy to apply and dries instantly and evenly to reveal a sexy glow that darkens subtly and gradually.

Available in two formulas - light and medium - Glow Fusion self tanner makes it easy to achieve that perfect shade of sun-kissed glow!

How it works: Breakthrough micro-nutrient technology delivers powerful antioxidants to boost skin's sexy, "lit-from-within" luminosity.

Formulated using pure sugarcane and containing all-natural grape seed and white tealeaf extracts, Glow Fusion self tanner works with your skin's natural keratin proteins to create a customized shade of glow that lasts up to two weeks without fading.

Glow Fusion is dermatologist tested, non-comedogenic and suitable for all skin types.

To use: Mist liberally and evenly onto clean, dry skin.

Find Out More About Glow Fusion

Discover your perfect, customized shade of glow with one of two Glow Fusion formulas!

Celebrity Support-Bringing Back The Girdle!

2006-10-29T15:19:00.000-05:00

Who says the media only reports bad news??

Especially celebrity news!

Here's a piece from ABC News about the comeback (and update) of the "girdle". I don't even like to use the "g" word because today's shapewear is far beyond anything Grandma wore.

Sandra Bullock, Meg Ryan, Halle Berry and Salma Hyek definitely don't bring images of Grandma to mind.

And, this also goes to show that the benefits of today's shapewear go beyond appearance. The article states that "It just helps them feel better-", when asked why even super models like Tyra Banks wear Spanx.

This is a great, quick-to-read article. Check it out here.

Fashionably Yours,

Sandra

O Magazine Feature

2006-10-22T16:02:00.000-05:00

Cass & Company
The Luxury Shapewear Company

Featured in the November issue of Oprah Magazine!

When it comes to high-tech, silicone valley has nothing on Susan Ledyard, founder and designer of Cass & Company.

Shapewear has undergone an evolutionary process from the old fashioned girdle to the sophisticated shaping tops of today. Partly due to advances in the machinery used in making the fabrics garments, and partly due to understanding the beauty of the natural curves of a woman's figure. Susan understands both.

One look at Cass & Company shapewear, and the thought that goes into the garment is evident. The art of the design is to accentuate a woman's natural curves. Shapewear that is improperly designed will make you look, and feel, like a 10 pound sausage stuffed into a 5 pound casing. Not flattering at all!

Cass & Company utilizes very special knitting machines that actually creates various features in the garment as it knits. For example, the "love handle" area is knitted with an opposing knit that magically eliminates the roll. Several other features are knit into the shaper that address areas of concern. And, it's all done seamlessly. The result is a slimmer, smoother, sexier figure!

Amazing Non-Surgical Face Lift!

2006-08-19T16:07:00.000-05:00

"Cosmetic Breakthrough: The Science Behind the 10 Minute Non-Surgical Face Lift"

Firm, smooth, wrinkle-relaxed skin.(No needles. No waiting. No kidding.)

LiftFusion™ is the alternative to doctor-administered anti-wrinkle injections.

Until now, eliminating lines and wrinkles effectively has required painful, costly and regular injections of muscle inhibitors like Botox® and fillers like Restylane®. Technologically advanced LiftFusion™ formula, with breakthrough Micro-Injected M-Tox™ nanospheres, delivers visibly transformational results without the discomfort, side effects and unnatural loss of facial expressiveness associated with many syringe-administered anti-wrinkle products.

Wrinkles result from facial expressions along with the loss of key skin components: collagen, elastin and hyaluronic acid. Micro-Injected M-Tox™, a proprietary blend of anti-wrinkle ingredients, absorbs and activates on contact to transform skin's appearance into firm, smooth, virtually wrinkle-free skin:
Proprietary micro-injected muscle inhibitors absorb on contact for visibly relaxed fine lines and wrinkles.
Hyaluronic acid-filling spheres capture and instantly swell with the body's water, plumping to fill and smooth even deep wrinkles, smoothing and lifting to restore skin's youthful firmness.
Blend of proteins boost collagen production to tone, firm and promote resilient skin.The result? Fine lines and even deep wrinkles are virtually reduced, vertical and horizontal forehead furrows, frown lines, crow's feet and nasolabial lines are softened, and skin tone and texture is dramatically transformed, as skin becomes smoother and more firm.

Unlike syringe-injected formulas, M-Tox™ results are noticeably effective, but completely reversible within a day.

Amanda Bynes' Secret Weapon

2006-06-15T06:03:00.000-05:00

Yes, she's young, beautiful, successful and has the money to wear anything she desires. She's Amanda Bynes.

So, when Tinsletown's hottest names openly endorse a product that they consider a secret weapon, listen up.

No, it's not a paid advertisement or a clever marketing trick.

Simply put, it's the most effective, sure-fire way to look smoother, slimmer and sexier instantly!

It's...SPANX, of course!

And, it's the absolute best investment you can make in your wardrobe for less than $40 (Higher Power Panties $34)

At the recent Council of Fashion Designers of America (CFDA) Fashion Awards held in New York City this month, the celebrities came out in droves. The event honors the years top fashion designers and recognizes their achievements to the industry.

But, let's not forget why we are interested, we want to see what the stars are wearing! It's a great way to pick up on trends, get tips and new ideas from the celebrities (who pay six figure wages to private stylists).

So, here comes beautiful Amanda Bynes in a cream-colored gown by BCBG Max Azria. And what does she say her secret weapon of the evening is?...

SPANX! "I'm totally wearing them," Bynes admitted.

Here's to looking fabulous, smooth, slim and sexy!

Get a leg up with leggings

2006-05-31T06:47:00.000-05:00

Today Show, May 30, 2006

Yesterday, the Today Show fashion segments, with Natalie Morales, featured one of the hottest fashion trends going on right now...

LEGGINGS!

Now get those visions of Maddona out of your head, because todays leggings have a whole new look. Not only are leggings an essential fashion foundations, they will allow you to wear all of the summers hottest looks.

Of course, Spanx leggings are the best. With a special control panel and leg smoothing power, Spanx Footless Tights make you look and feel pounds thinner! They are just amazing!

Why leggings?

Charla Krupp, executive editor of Shop Etc., states it well, ..."call it fashion defense! If you’re skirt is too short, wear leggings. If your “wobbly bits” need control, wear leggings. If you’re cold in your over-air-conditioned office, wear leggings. And if you haven’t bothered to shave, wear leggings."

So, make sure to have leggings in your wardrobe!

Summer Tip #1- How to wear white...

2006-05-30T05:55:00.000-05:00

On a trip to New York city last Tuesday, I passed by an entire block of window displays that were done entirely in white. It was stunning.

The clothing was all white, the accessories were white, everything in the windows was white. So crisp, so clean, so fresh, so summery, so...

UNFORGIVING...

In our boutique, we are selling lots of white. I love it. But, I wont let our customers leave without the right undergarments. The right shapewear is essential for wearing summer whites without getting arrested for...

INDECENT EXPOSURE!

So, here are some great tips for looking fabulous in white this summer

If fair skinned, try putting on a tinted moisturizer first so you won't wash out and maybe just a touch of pink makeup to look healthy and robust.
Makeup in general should be light. Sheer eyeshadows matched with some mascara and a neutral-hued lip color could easily cover it. Women of color should wear bronze and brown colors to avoid looking "ashy."
Wear metallic accessories -- silver jewelry, sandals, purses and belts work well.
Accessorize with color so it isn't so stark. I like wood bracelets or maybe turquoise jewelry
White shoes can make your feet look bigger, so either wear a sandal (so that some of your natural skin tones show) or wear tones that are close to your flesh tone.

And, here's the BIGGEE...

Don't get arrested for indecent exposure! All those light, frothy skirts need to either be lined or worn with sheer undergarments. Body Wrap Seamless Shapewear has an amazing selection of shapers that will give you a smooth, firm, sexy silhouette under any whites.

One last word of caution. When buying your undergarments, select a color that is closest to your skin tone. Beige, nude and cocoa are great choices.

So, go ahead. Look hot wearing the sizzling white fashions of the summer!

NBC's fashion editor's concise advice...

2006-05-28T16:06:00.000-05:00

Lloyd Boston lives, breathes and eats fashion. He is one of the most respected fashion editors in the industry today, and has incredible influence. He is currently the fashion editor of NBC's "Today Show", and has just completed his third fashion advice how-to book.

Recently, a national media interview posed some straight-shooting, no-nonsense fashion questions to Lloyd.

From a man who's livelihood and international reputation is based on making people looking fabulous, consider the following:

Q:What's your style advice for the season?

A. If you're going to [wear] a skirt, make sure it doesn't look Amish. Also, Spanx is something I really believe in.

There you have it. Lloyd knows what works, and "really believes" (in his own words), in the amazing transformation that you will experience instantly from wearing Spanx slimming undergarments.

CEW announces the best lip treatment!

2006-05-28T10:42:00.000-05:00

NEW YORK, May 8 /PRNewswire/ -- LipFusion(TM), a breakthrough phenomenon in lip enhancement, has been recognized with the industry's highest honor, taking home a CEW [Cosmetic Executive Women] Beauty Insider's Choice Award for best in category, Lip Treatment $12 and Over. The highly anticipated CEW Beauty Awards, honoring the most innovative beauty products of the year, were revealed to the industry during a star-studded ceremony in New York on Friday, May 5.

Winning the CEW Beauty Award is an honor," said Randi Shinder, Founder, FusionBeauty(TM). "Being recognized by CEW's members and the industry as a whole validates both our achievements and commitment to innovation. We [FusionBeauty] have come a long way in one short year. With our dedication to creating unique products using the most advanced, high-performance technology, we see this award as indicative of what's ahead for the brand."
The premiere product from FusionBeauty, LipFusion's victory for Lip Treatment $12 and Over is of marked importance to the brand -- just entering its second year of existence -- as it recognized the product as best in a category that included the industry's most established and recognizable names, among them: Estee Lauder, Chanel, M.A.C. and Kinerase.

A noted best-seller since its introduction in February 2005, LipFusion has already been embraced by consumers. LipFusion's CEW Award marks acknowledgement by the beauty industry as well. Winning a CEW Beauty Insider's Choice Award ranks among the industry's highest honors because finalists are determined by CEW members -- comprising over 4,000 beauty business professionals -- experts in the field and industry insiders. Once the finalists are selected, winners are determined by a voting committee comprised of the CEW Board of Governors. All voting is confidential and is officially tabulated by Ernst & Young.

The FusionBeauty brand philosophy encompasses innovation in both products and technology. LipFusion, the brand's first introduction and recipient of a 2006 CEW Beauty Insider's Choice Award, utilizes a new, patented technology that delivers revolutionary marine collagen into the lip tissue painlessly and instantly. LipFusion has earned the prestigious Good Housekeeping Seal of Approval, as have all FusionBeauty products.