CEW announces the best lip treatment!

NEW YORK, May 8 /PRNewswire/ -- LipFusion(TM), a breakthrough phenomenon in lip enhancement, has been recognized with the industry's highest honor, taking home a CEW [Cosmetic Executive Women] Beauty Insider's Choice Award for best in category, Lip Treatment $12 and Over. The highly anticipated CEW Beauty Awards, honoring the most innovative beauty products of the year, were revealed to the industry during a star-studded ceremony in New York on Friday, May 5.

Winning the CEW Beauty Award is an honor," said Randi Shinder, Founder, FusionBeauty(TM). "Being recognized by CEW's members and the industry as a whole validates both our achievements and commitment to innovation. We [FusionBeauty] have come a long way in one short year. With our dedication to creating unique products using the most advanced, high-performance technology, we see this award as indicative of what's ahead for the brand."
The premiere product from FusionBeauty, LipFusion's victory for Lip Treatment $12 and Over is of marked importance to the brand -- just entering its second year of existence -- as it recognized the product as best in a category that included the industry's most established and recognizable names, among them: Estee Lauder, Chanel, M.A.C. and Kinerase.

A noted best-seller since its introduction in February 2005, LipFusion has already been embraced by consumers. LipFusion's CEW Award marks acknowledgement by the beauty industry as well. Winning a CEW Beauty Insider's Choice Award ranks among the industry's highest honors because finalists are determined by CEW members -- comprising over 4,000 beauty business professionals -- experts in the field and industry insiders. Once the finalists are selected, winners are determined by a voting committee comprised of the CEW Board of Governors. All voting is confidential and is officially tabulated by Ernst & Young.

The FusionBeauty brand philosophy encompasses innovation in both products and technology. LipFusion, the brand's first introduction and recipient of a 2006 CEW Beauty Insider's Choice Award, utilizes a new, patented technology that delivers revolutionary marine collagen into the lip tissue painlessly and instantly. LipFusion has earned the prestigious Good Housekeeping Seal of Approval, as have all FusionBeauty products.